Thursday, September 24, 2009

THE RESEARCH PROCESS step 6.



THE RESEARCH PROCESSS
STEP6: element of research design
The research design is an activity which involves a series of rational decision-making of choices.specifically, there are six basic aspects of research design, and these are:
PURPOSE OF THE STUDY: exploratory, descriptive, hypothesis testing, and case study analysis.
EXTENT OF THE RESEARCHER INTERFERNCE WITH THE STUDY: minimal, moderate, excessive.
THE STUDY SETTING: field study, field experiments, lab experiments.
THE UNIT OF ANALYSIS: individuals, dyads, groups, organizations, cultures.
TYPES OF INVESTIGATION: casual, correlation.
TIME HORIZON: cross-sectional, longitudinal.
THE MANAGERIAL IMPLICATINS
Knowledge about research issues help the manager to understand what the researcher is attempting to do. the manager also understand why the reports sometimes indicate data analytic results based on small sample size, when a lot of time has been spent in collecting data from several sources of individuals, as in the case of studies involving groups, departments, or branch offices.
Also knowledge about research design help managers to understand the main difference between casual and correlational studies, and afforded the managers the trouble of falling into trap of making implicit assumption when two variables are only associated with each other.Furthemore, it also help managers to be economical in making research study decisions. Knowing that more rigorous research designs consume more resources, the manager is in a position to weigh the gravity of the problem experienced and decide what kind of design would yield acceptable results in an efficient manner.
Lastly, knowledge of design research details help managers to study and intelligently comment on research proposals.
Endnote
Skaran, Uma. (2003). Research methods for business: A skill-building approach.
(4th Ed.) Hoboken, N. J.: Wiley.

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