DEVELOPING AND DELIVERING LEADERSHIP PRESENTATION
The leader’s skills are most noticeable and visible to others when speaking, whether informally, with a few people around a conference room table, or formally, standing before a large group delivering a prepared presentation. Research has shown that most of the time managers spent in communication are spend on conversation or presentation. According to Eccles and Norah in their book beyond the hype: rediscovering the essence of management(1992)”through their speech and presentation, managers establish definition and meaning for their own actions and give others a sense of what the organization is all about,whereit is at, and what it is up to1.As managers move up in their organization, they become even more engaged with the public and they spend greater amount of their time in public speaking, whether internally to their employees or externally to the community. Leaders must master public speaking, becoming comfortable and confident in all kind of presentation situations so that they project a positive ethos for themselves and their companies.
However, with the combination of basic communication tools and techniques—determining the stategy,structuring communication coherently, and using language effectively--to the art of public speaking, managers will excel in the use of language to achieve succsess.furthermore,for managers to perform effectively, the following action steps should be examined. These action steps approach—called the three “p” process will provide the managers with the opportunity to move through each step strategically so that they can deliver any type of presentation with confidence.
PLANNING YOUR PRESENTATION
In planning for effective presentation, the first thing to consider is determining your strategy. These involve clear definition of the purpose of your presentations. Also, this can be supported by developing a communication strategy using the communication framework which include,cotext,messages,spokeperson,media,forum,timing,and audience. In presenting, as in writing, you first need to consider the context of your presentation. This is important because the whole idea of presentation rest on the context of the message. You also need to analyse your audience logically; the more you know about your audience, the more at ease you be in presenting to them. Timing is of great importance in presentation, this will help to determine if feedback is possible and how to obtain it.
In developing a strategy for a presentation, ability to choose from several options for the medium and the delivery method is of paramount. Recognizing the advantages and the disadvantages of each medium and delivery method will help in selecting the right one for each situation. The three commonly types of presentation methods found in business today include:
Round table presentations.
Stand-up extemporaneous presentations.
Impromptu presentations.
ESTABLISHING A LOGICAL AND EFFECTIVE PRESENTATION SRUCTURE
The organization or the structure of a presentation proceeds from the need and interest of the audience, your purpose and the demand of the subject matter. When you start to outline or map out your presentation, you will refer first to the analysis of your audience to determine the most effective structure-direct or indirect approach. As you map out you preliminary plans for the organization of the presesntation, in a speech the audience cannot go back and look at the proceeding message as they might in a document. You this need to make sure that each point is logically related to the ideas that proceed it and the information that follows, and that you use adequate ,even obvious, transitions from point to point.Also,use repetition more than you would in writing, particularly in the body and conclusion since an audience’s memory is short and attention span fleeting
PREPARING YOUR PRESENTATIONS.
After you have analyzed your audience, developed your communication strategy, and determine the overall structure, you are ready to start preparing the actual presentation. The preparation consists of developing the introduction, body, and the conclusion.
Introduction-the introduction to your presentation starts as soon as you stand up and start walking to the podium. Self carriage and confidence is very important because this will affect the audience view of you before you even start to speak. The next step is to arose the interest of the audience and create a positive atmosphere for the presentation. You can start with humour if it is appropriate to the occasion and you are absolutely sure it will not offend anyone. But preferably, you can start with a fact, or a quote. What you not want to do is joke about your subject or apologise for being unprepared, it destroys your credibility and diminishes everything that you say afterward. Above all, make your presentation concise and meaningful.
Body-the body of the presentation which usually account for 80%, should be concise and specifically focused. The effective presenter will follow a storyboard or similar outline or plan, judiciously selecting the main points and being careful not to overwhelm the audience with too much detail. Elaborate each main point with specific examples or explanations accompanied by graphics if appropriate. Care should be taking in graphic selection, know when they are appropriate and effective and when they are not.However, as discussed previously, the organization depends on your audience analysis and your communication strategy.
Presenting-when it come to presenting, you should concentrate on your delivery style. You want to appear confortable, enthusiastic, and professional. You should be prepared to establish your expertise and your value to the audience immediately and maintain that positive ethos throughout. For effective presentation, focus should be on:
Eye contact.
Stance and gesture.
Voice and speech patterns.
Ultimately, your ethos will determine the overall effect of your presentation. A leader must project a srong, positive ethos in all presentation situations. A leader‘s credibility, knowledge, and integrity must be without question or such leader will lose the audience no matter how logical the presentation may be. The best to project a positive ethos is to believe what you are saying and to be fully prepared. In the long run, for effective presentation, it requires poise and confidence.
Endnote
1. Eccles, R., and Nohria, N. (1992), beyond the hype: rediscovering the essence of management:
Boston: Havard Business School, pp 47-48.
The leader’s skills are most noticeable and visible to others when speaking, whether informally, with a few people around a conference room table, or formally, standing before a large group delivering a prepared presentation. Research has shown that most of the time managers spent in communication are spend on conversation or presentation. According to Eccles and Norah in their book beyond the hype: rediscovering the essence of management(1992)”through their speech and presentation, managers establish definition and meaning for their own actions and give others a sense of what the organization is all about,whereit is at, and what it is up to1.As managers move up in their organization, they become even more engaged with the public and they spend greater amount of their time in public speaking, whether internally to their employees or externally to the community. Leaders must master public speaking, becoming comfortable and confident in all kind of presentation situations so that they project a positive ethos for themselves and their companies.
However, with the combination of basic communication tools and techniques—determining the stategy,structuring communication coherently, and using language effectively--to the art of public speaking, managers will excel in the use of language to achieve succsess.furthermore,for managers to perform effectively, the following action steps should be examined. These action steps approach—called the three “p” process will provide the managers with the opportunity to move through each step strategically so that they can deliver any type of presentation with confidence.
PLANNING YOUR PRESENTATION
In planning for effective presentation, the first thing to consider is determining your strategy. These involve clear definition of the purpose of your presentations. Also, this can be supported by developing a communication strategy using the communication framework which include,cotext,messages,spokeperson,media,forum,timing,and audience. In presenting, as in writing, you first need to consider the context of your presentation. This is important because the whole idea of presentation rest on the context of the message. You also need to analyse your audience logically; the more you know about your audience, the more at ease you be in presenting to them. Timing is of great importance in presentation, this will help to determine if feedback is possible and how to obtain it.
In developing a strategy for a presentation, ability to choose from several options for the medium and the delivery method is of paramount. Recognizing the advantages and the disadvantages of each medium and delivery method will help in selecting the right one for each situation. The three commonly types of presentation methods found in business today include:
Round table presentations.
Stand-up extemporaneous presentations.
Impromptu presentations.
ESTABLISHING A LOGICAL AND EFFECTIVE PRESENTATION SRUCTURE
The organization or the structure of a presentation proceeds from the need and interest of the audience, your purpose and the demand of the subject matter. When you start to outline or map out your presentation, you will refer first to the analysis of your audience to determine the most effective structure-direct or indirect approach. As you map out you preliminary plans for the organization of the presesntation, in a speech the audience cannot go back and look at the proceeding message as they might in a document. You this need to make sure that each point is logically related to the ideas that proceed it and the information that follows, and that you use adequate ,even obvious, transitions from point to point.Also,use repetition more than you would in writing, particularly in the body and conclusion since an audience’s memory is short and attention span fleeting
PREPARING YOUR PRESENTATIONS.
After you have analyzed your audience, developed your communication strategy, and determine the overall structure, you are ready to start preparing the actual presentation. The preparation consists of developing the introduction, body, and the conclusion.
Introduction-the introduction to your presentation starts as soon as you stand up and start walking to the podium. Self carriage and confidence is very important because this will affect the audience view of you before you even start to speak. The next step is to arose the interest of the audience and create a positive atmosphere for the presentation. You can start with humour if it is appropriate to the occasion and you are absolutely sure it will not offend anyone. But preferably, you can start with a fact, or a quote. What you not want to do is joke about your subject or apologise for being unprepared, it destroys your credibility and diminishes everything that you say afterward. Above all, make your presentation concise and meaningful.
Body-the body of the presentation which usually account for 80%, should be concise and specifically focused. The effective presenter will follow a storyboard or similar outline or plan, judiciously selecting the main points and being careful not to overwhelm the audience with too much detail. Elaborate each main point with specific examples or explanations accompanied by graphics if appropriate. Care should be taking in graphic selection, know when they are appropriate and effective and when they are not.However, as discussed previously, the organization depends on your audience analysis and your communication strategy.
Presenting-when it come to presenting, you should concentrate on your delivery style. You want to appear confortable, enthusiastic, and professional. You should be prepared to establish your expertise and your value to the audience immediately and maintain that positive ethos throughout. For effective presentation, focus should be on:
Eye contact.
Stance and gesture.
Voice and speech patterns.
Ultimately, your ethos will determine the overall effect of your presentation. A leader must project a srong, positive ethos in all presentation situations. A leader‘s credibility, knowledge, and integrity must be without question or such leader will lose the audience no matter how logical the presentation may be. The best to project a positive ethos is to believe what you are saying and to be fully prepared. In the long run, for effective presentation, it requires poise and confidence.
Endnote
1. Eccles, R., and Nohria, N. (1992), beyond the hype: rediscovering the essence of management:
Boston: Havard Business School, pp 47-48.
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