Wednesday, October 7, 2009

THE RESEARCH REPORT



THE RESEARCH REPORT
Before any research study is undertaken, there should be an agreement between the person who authorizes the study and the researcher as to the problem to be investigated, the methodology to be used, the duration of the study, and the cost. This ensures that there are no misunderstandings or frustrations later for both parties. This is usually accomplished through the research proposal, which the researcher submits and gets approved by the sponsors, who issue a letter authorization to proceed with the study. The research proposal; drawn up by the investigator is a result of a planned, organized, and careful effort, and basically contains the following:
1. The broad goals of the study.
2. The specific problem to be investigated.
3. Details of the procedures to be followed.
4. The research design offering details on:
a. The sampling design
b. Data collection methods
c. Data analysis
d. Time frame of the study
e. The budget


It is important that the result of the study and the recommendations to solve the problems are effectively communicated to the sponsor, so that the suggestions made are accepted and implemented. Otherwise, all the effort hitherto expended on the investigation would be in vain. Writing the report concisely, convincingly, and with clarity is perhaps as important, if not more, than conducting a perfect research study. Hence a well-thought-out written report and oral presentation are critical. The written report enables the manager to weigh the facts and arguments presented therein, and implement the acceptable recommendations, with a view to closing the gap between the existing state of affairs and the desire state. To achieve its goals, the written report has to focus on:
The written report and its purpose
Characteristics of the written report
Contents of the research report
ORAL PRESENTATION:
Usually organizations require about a 20-minute oral presentation of the research project, followed by a question and answer session. The oral presentation calls for considerable planning. Imagine a study that spanned over several months to be presented in 20 minutes to a live audience! The challenge exists to present the important aspects of the study so as to hold the interest of the audience. To make this possible, time and effort have to be expended on planning, organizing, and rehearsing the presentation.

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